Product Launches · Brand Activations
Product Launch DJNYC & New Jersey
Launches, in-store activations and press nights, where the brand is the headliner and the music has to sit inside it. Reveal moments cued to the second, a booth that fits the set, and a level the sales team can talk over.
Check Your DateYears Experience
Featured On
Events Played
Fortune 500 Events
Recent launch
A Fragrance Nightat Neiman Marcus
In September 2026 we played a fragrance night at Neiman Marcus for new launches from Parfums de Marly and Initio Parfums Privés. The brands built the set; we brought the DJ, a white booth and two white column speaker systems that sat inside it rather than in front of it.
The floor stayed a selling floor. Guests browsed and talked at glass high-tops while the counters kept trading, so the music was set for a conversation at the counter and built gently as the room filled. That is most of the craft of an in-store launch: the brand should feel present all evening without anyone having to raise their voice.
Other brands we have played for include Neiman Marcus, Bloomingdale’s, Gucci, Sephora, MCM, Nordstrom and Tito’s Handmade Vodka.
What we play
Launches &Activations
In-Store Launches
Fragrance, beauty and fashion launches on a working selling floor, at a level the counters can sell over.
Product Reveals
Reveal moments cued to the second, with light mic work for the welcome and the founder's remarks.
Brand Activations
Pop-ups and experiential runs in SoHo, Chelsea and the Meatpacking District, scored to the brand.
Press & Influencer Nights
Music that photographs well and still lets the press do interviews in the room.
Why brands book us
Built for theBrand Room
Fits the Set
White or black booth facade and column speakers, nothing on the booth but a controller and a laptop.
Volume for Selling
Set for a conversation at the counter, not the middle of the floor, and held there all night.
Cued to the Run of Show
Reveals, speeches and timed moments taken straight from the producer’s schedule.
Paperwork Handled
Certificate of insurance for the store, mall or venue at no charge, plus their load-in and security rules.
Planning one? Read DJing a fragrance or beauty launch on a department-store floor, product launch DJ in NYC and brand activations.
Packages
Three WaysTo Book Us
Every package includes the hours of DJ performance listed, event-specific music preparation, and setup and breakdown. Sound and microphone coverage are confirmed based on the venue.
Corporate Mixer
Up to four hours · Single-space events with a straightforward schedule
Corporate Celebration
Up to four hours · Holiday parties and company celebrations
Corporate Premier
Up to four hours · Galas, launches and client-facing events
Corporate Mixer
Corporate Celebration
Corporate Premier
Full inclusions, lighting add-ons and what moves a quote are on the pricing page.
Common Questions
Launch DJ,Answered
See also our NYC and New Jersey corporate event DJ pages.
Launching SomethingThis Season?
Send the date, the venue or store, and the run of show if you have it. We reply within 24 hours.
Check Your Date